Video is having a moment. TikTok has taken over, YouTube is as big as ever, and Instagram has declared that photos are out and video is in. But how far does video’s success travel?
For marketers everywhere, this new video-eat-image world arrived with as many questions as it did play buttons.
“How do we make videos?” the people cried.
“The Biteable video maker!” we yelled back.
“Do video ads perform better than images?” you pondered. Well, let’s put on our lab coats and find out.
Join us in our video lab as we get experimental with what makes the most successful Facebook Ad. Will video conquer images once and for all? Let’s leave it to science to find out.
Every experiment needs a hypothesis, and this is ours: A video ad will outperform an image-based ad.
We know a thing or two about the benefits of video, but in the context of Facebook marketing, our theory boils down to two things:
1. Video stops the scroll.