For the first time in France, Facebook organized a “Mobile Works” workshop attended by two experts from our digital agency, Jean-Patrick and Jean-Julien. So this is how Facebook ads are the best practice for mobile video advertising.
This workshop, to which we were invited as Facebook Marketing Partner Privilege, was an opportunity to discuss best practices in video and mobile advertising on the social network.
The goal of this meeting between industry players and Facebook? Present the evolutions, research and navigation trends on the social network. Emphasis was placed on mobile navigation, the new tools at our disposal as well as the best practices implemented to achieve the desired objectives.
Mobile and video ads in the spotlight
Jean-Patrick, Web marketing Project Manager, and Jean-Julien, Web design / Ergonomics Project Manager, went to the heart of the Facebook premises. Discussions with representatives of the platform lasted more than four hours and allowed everyone to leave with relevant elements.