Last month, Facebook announced that they had crossed the bar of 2 billion active users. Yet, there is not enough space on the news feed to show all the ads that advertisers want to. But don’t worry – Facebook has plenty of other places where it can show your ads.
When analyzing the numbers, it is clear that the growth in active users is correlated with the growth in revenues from advertising – Facebook noted an increase of 45% from 2014 to 2016, and it is already apparent that the revenues will keep on growing in 2017.
A mix of business & pleasure
Facebook is constantly trying to find the right balance between organic content and ads. This aspect in Facebook’s strategy is extremely important because they want their users to see the benefits of using the social network on one hand, and to keep them tolerant of the commercial content on the news feed on …