Facebook ad copy is one of those areas that very few people realize how deep the topic actually goes.
Writing effective Facebook ad copy is the sweet science that can make or break your Facebook ad campaigns.
After years of running Facebook ads, we're excited to share all of the best examples, guidelines, and Facebook ad copy templates with you today!
Let's jump right in!
- What is Facebook Ad Copy?
- What are the suggested Facebook Ad Copy Specs and Guidelines?
- Our favorite Facebook ad copy templates (primarily ecommerce)
- Facebook ad copy best practices
What is Facebook Ad Copy?
Just in case you're new to the whole Facebook advertising space, let's explain what exactly Facebook ad copy is.
Let's start with my not-so-official definition.
Copywriting is the marketing text that psychologically sucks you in.
Haha, ok jokes and hilarious gifs aside.
"Copy" or "Copywriting" is re-arranging words to make things sell better. It …