While dedicated video-sharing sites like YouTube remain the primary channel for video-based content, social media is fast catching up, especially when it comes to marketing.
Studies show that a large number of businesses land new customers because of videos on their social media accounts. In addition, social media is now the top video marketing channel for B2B businesses.
It’s easy to see that without a video marketing strategy, your brand will struggle to gain new customers.
This is particularly true for Gen Z and millennial audiences who are part of the video-first generation. People of these generations are taking over the decision-making process for purchases. Through the use of social video marketing, you can tap into this large market and increase your revenue.
The use of social video marketing, you can tap into this large market and increase your revenue.
However, social media platforms differ widely from each other, and …