Who permitted you to use Google Analytics? This is a serious question.
Permissions control what you can do in Google Analytics.
Understanding permissions and how access levels affect what you can do is essential Google Analytics knowledge, no matter your skill level.
So, today we are going to review every level of Google Analytics permission. We'll look at how account, property, and view level access affect what you can do in GA.
And we'll talk about how to ask for more privileges. In Google Analytics of course. (Not in your interpersonal relationships. That's well beyond the scope of advice you can expect from a web analytics blog).
Google Analytics permissions
We recently received this question from Google Analytics Mastery Course student Anya:
I would like to learn about the limits of each permission level ie. what you can and what you cannot do.
As an analyst can you create custom segments? What permission level do you need to have in order to create a goal?
How do you go about asking …