With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today.
For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing?
Ecommerce marketing and digital marketing are not mutually exclusive. Ecommerce websites can use all of the above digital channels to promote a product and grow their business.
This ecommerce marketing guide will explore all of the digital media available today.
Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.
Before we dive into more detail about what ecommerce marketing is and how to implement a strategy of your own, let's review the definition of ecommerce advertising and advertising's parity with marketing for an ecommerce business.
In similar fashion to the way advertising falls beneath the umbrella of marketing, ecommerce advertising falls …