EE campaign celebrates network reliability
The latest EE campaign is spearheaded by a 30-second slot featuring the return of the hapless Doug, who can only look on in envy as Kevin Bacon extols the virtues of his phone and the “UK’s most reliable network”.
The campaign kicks off with a nationwide TV ad beginning today, during Channel 4’s Test match cricket coverage, and was developed by Saatchi & Saatchi London. It will run across television, video on demand and social.
The network was recently named as the country’s best in overall performance across data, call and text, network reliability and speed by independent mobile performance measurement agency RootsMetrics.
“It has never been more important to have a network you can rely on, whether that’s to keep in touch with friends, family and colleagues nationwide, or simply knowing you have connection to search, stream, video conference or download without hesitation or delay,” says marketing communications director …