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Everything that matters this morning Marketing Week [Video]

Virgin sues over ‘spurious’ claims about brand value

Virgin Enterprises is suing a US railway company for $251m (£182m) after the operator called into question its brand value by dropping the Virgin name from its trains.

Brightline, which had a 20-year licensing deal allowing it to rebrand as Virgin Trains USA in exchange for royalties, is claiming Virgin is no longer “a brand of international high repute” due to the pandemic.

Countering these claims, Virgin says Brightline is reneging on the agreement signed in 2018 and describes the claims the brand has been damaged as “cynical and spurious”.

While suspended since March due to the pandemic, the Virgin Trains USA route did run between Miami and West Palm Beach in Florida, with plans to extend the line to Orlando to connect tourists visiting Disney World. Virgin says Brightline cannot scrap the contract until 2023 at the earliest and would still be subject to fees.

Virgin has been hit …

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Introduction To Marketing | Marketing 101 [Video]

In this video, I’m going to condense everything I’ve ever learned about marketing in 13 minutes so that you can start getting customers for your business today!🔔 Subscribe to the channel for more videos to help you on your entrepreneurship journey: https://www.youtube.com/channel/UCF2v8v8te3_u4xhIQ8tGy1g?sub_confirmation=1 ==Resources==🦊 Get weekly marketing tips from me straight to your inbox: https://sendfox.com/noah 📈 Join AppSumo’s free newsletter to get the BEST software tools and deals for your business: https://social.appsumo.com/browse-appsumo 📸 Connect on IG. (I reply to DMs.) https://www.instagram.com/noahkagan/

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WANTED: New CEO for My $85M Company ($100k bounty) [Video]

I’m currently hiring a CEO for my $85M business AppSumo, and in this video I want to show you what that process looks like behind the scenes!!For CEO referrals: Email me the LinkedIn profile of the person you think would be a good fit to take over as CEO of AppSumo to ceo@appsumo.com.💰 I'm giving away $100,000 to the person who refers the CEO we end up hiring.🔔 Subscribe to the channel for more videos to help you on your entrepreneurship journey: https://www.youtube.com/channel/UCF2v8v8te3_u4xhIQ8tGy1g?sub_confirmation=1==Resources==🦊 Get weekly marketing tips from me straight to your inbox: https://sendfox.com/noah👪 Join my Facebook Community to discuss entrepreneurship with others: https://okdork.com/group/📈 Find the BEST software tools to run your business: https://social.appsumo.com/browse-appsumo

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Social Media Marketing

Most people buy into marketing automation systems like Keap and ActiveCampaign before they have even considered what they actually want to automate in their marketing. When you visually map out what you require then it becomes much easier to select the right marketing automation platform and to build an organised and integrated system from the […]