By | Published on Friday 11 September 2020
They said the guitar was dead. They said millennials just weren’t interested. They said that no one would ever use a guitar in recorded music ever again. I’m not sure who ‘they’ are, but boy were they ever wrong. Idiots! Because guess who’s having a record year for sales? Only guitar-maker Fender.
“We’ve broken so many records”, Fender CEO Andy Mooney told the New York Times earlier this week. “It will be the biggest year of sales volume in Fender history, record days of double-digit growth, e-commerce sales and beginner gear sales. I never would have thought we would be where we are today if you asked me back in March”.
It’s generally agreed that the COVID shutdown and everyone being confined to their homes has helped here. But does that mean the boost is all about furloughed workers in their 40s …