Instagram is one of the most popular social media platforms right now. It has grown significantly over the past few years to become a behemoth in its own right. The app has also contributed immensely to the development of the influencer marketing ecosystem, providing brands with access to high curated audiences.
Therefore, Instagram should definitely be a tool that all online marketers should use for their campaigns. The stats more than back up its suitability for your ad dollars. As of 2021, Instagram has more than 1 billion active users across the globe.
Hashtag usage is a quintessential part of the content discovery journey on Instagram. The average post on Instagram contains as many as 10 hashtags. Creative hashtags tend to perform well and can lead to significant ROI for campaigns that aim for user-generated content.
It’s important to have a substantial following on Instagram to take advantage of the incredible organic reach that it can offer. However, for many brands, building this following can be a challenge. These tips can help your efforts to increase your Instagram following organically.
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