TikTok has only been around for a couple of years but it has quickly become one of the most powerful platforms on the internet. Its popularity really took off during the pandemic when people were forced indoors.
The snackable video format provided them with an opportunity to get creative. For viewers, it meant that they could consume a lot of content from many different creators in a short amount of time.
TikTok’s incredible growth is a truly global phenomenon. Its performance in the US is just as impressive. As of 2021, the app has been downloaded more than 200 million times by users in the country.
It has more than 130 million active users in the US with the vast majority of its users concentrated in the 10-29 age group. The app is now also becoming popular among the older demographic.
TikTok users also spend a lot of time on the app, more so than they do on other social media networks. The average user is now spending up to 52 minutes per day on the app with users in the younger demographic even spending north of 80 minutes per day. Those are incredible platform engagement numbers.
Evidently, it goes without saying, if your brand isn’t taking advantage of TikTok marketing, it risks falling behind in the evolving social media landscape.
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