— At Square 2, we’ve always been very transparent with what we’re doing and why. We’re happy to share our wins and our losses. Today, content looks nothing like what it looked like even two or three years ago.
The show is a great example. We used to blog every single day, but when blogging stopped being as effective and audio and video content started to take off, we pivoted and started running LIVECast, video, and podcast shows.
This is our third iteration of audio and video content creation. Today, we’ll go behind the scenes at Square 2 and talk about what went into creating the show, how it evolved from the other three shows, and what we’re looking forward to over the next 12 months.
During the show, we’ll cover –
— Why a show like this produce content in a format that people want to consume
— The scalability of the show and what goes into it
— What we’re planning for this type of content going forward
— The future of content, communities, and producing thought leadership content that drives the important key metrics
— How to come up with your own content programming