Social Media Marketing

Episode 4 – How to Manage Negativity and Trolling on Social Media [Video]

What is your organisation’s instant response when you are faced with negativity on social media?

Do you even react?

Fear of criticism and managing waves of public commentary is one of the greatest challenges for government and public sector. It also stunts their social media growth.

In this episode I discuss:

  • > How to handle negativity and trolling on social media
  • > Why you shouldn’t build your strategy on the 1%;
  • > Why the public must be listened to and how to do it;
  • > I speak to Tony Rino, who has published an article in the McMaster Journal of Communication on this very topic.



LISTEN: How to Manage Negativity and Trolling on Social Media | #PublicSectorMarketingShow #JoanneSweeney #ManagingNegativityClick To Tweet

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