Women’s Aid is launching a powerful new campaign to raise awareness that women in abusive relationships have fewer opportunities to spend time out of the home and away from their partners during COVID lockdowns.
Created by ENGINE Creative, the TV commercial and online film highlights that, for women in abusive relationships, any chance to get out and away from their partners, even for a few hours, has been drastically reduced.
The campaign aims to increase awareness and donations for Women’s Aid leading into the holiday period, and shows how something as simple as a trip to the supermarket offers invaluable respite from the abuse at home. But, as we follow a woman during some much-needed moments out with her son, it becomes clear that it’s only a matter of time before they have to head back home, and face their abuser.
Released in 60-second and 90-second versions, the film ends with the copyline “For thousands …