Many people claim that email is dying and social media platforms are the future. But is it true for business marketing? Amid worries about de-platforming by big tech companies, email marketing is more important for businesses. Bold TV’s Philip Michael spoke with Adrian Savage, an email marketing expert from across the pond, to discuss how email marketing is actually a powerful tool to reach a wide audience.
Savage says that email gives you more control over your audience engagement because you don’t have to rely on a third-party social media platform. With email, you dictate who you speak to and how often you speak to them. This strategy also gives you better information about recipient engagement, allowing you to form better marketing strategies.
With the right strategy, 40% or more of your email recipients should open and engage with your emails. “If you know what you’re doing – and don’t …