How We Helped Election Candidate Get Elected
If you’re a primary school teacher in Ireland, the chances are you’ve seen the social media election content we produced and promoted for Deirdre O’Connor who was running for the position of Deputy General Secretary / General Treasurer for the INTO.
Deirdre O’Connor won the election, with 68% of the vote
That’s an even higher margin than was scored by John Boyle whose social media for election campaign we also ran, a couple of years ago!
How Did This One Play Out?
The social media landscape is a very different place in 2020 so our decisions about platforms and ad objectives were a little different.
Deirdre is more of a Twitter person, and while that platform is a great place for politicians to hang out – our recommendation was to focus more on Instagram and Facebook as they are more suited to your typical 30-something teacher audience. Instagram won.
Most of the messaging was done through video.On the last day …