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Digital Marketing

Election Campaign Win For Deirdre O’Connor [Video]

How We Helped Election Candidate Get Elected

If you’re a primary school teacher in Ireland, the chances are you’ve seen the social media election content we produced and promoted for Deirdre O’Connor who was running for the position of Deputy General Secretary / General Treasurer for the INTO.

Deirdre O’Connor won the election, with 68% of the vote

That’s an even higher margin than was scored by John Boyle whose social media for election campaign we also ran, a couple of years ago! 

How Did This One Play Out?

The social media landscape is a very different place in 2020 so our decisions about platforms and ad objectives were a little different.

Deirdre is more of a Twitter person, and while that platform is a great place for politicians to hang out – our recommendation was to focus more on Instagram and Facebook as they are more suited to your typical 30-something teacher audience. Instagram won.

Most of the messaging was done through video.On the last day …

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Digital Marketing

Why You Shouldn't Put Links In Your LinkedIn Posts [Video]

You may also like 0 Comments Join the conversation Your email address will not be published. Required fields are marked * Mandy McEwen Mandy McEwen is the Founder and CEO of Mod Girl Marketing. She was named a top 24 B2B marketer by LinkedIn, listed by Search Engine Journal as a top 12 SEO expert, […]

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Digital Marketing

How To Reply To Targeted Connections On LinkedIn [Video]

You may also like 0 Comments Join the conversation Your email address will not be published. Required fields are marked * Mandy McEwen Mandy McEwen is the Founder and CEO of Mod Girl Marketing. She was named a top 24 B2B marketer by LinkedIn, listed by Search Engine Journal as a top 12 SEO expert, […]

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Digital Marketing

Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving. Searching for “Cha-Cha Slide” will now bring up a knowledge panel with a sparkling microphone icon. Unless you're ready to dance, please do not search for [cha cha slide] and click on the […]