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Ekstasy launches a TV-led integrated advertising campaign for Echo to increase brand awareness Marketing Communication News [Video]

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Following a competitive pitch last month, Ekstasy has launched their first integrated advertising campaign for the healthcare start-up, Echo by LloydsPharmacy.

Currently 40% of UK adults are using repeat prescriptions, however only 3% of this market is online. With the aim to raise Echo’s national brand awareness and empower more customers to access their repeat medicine online, Ekstasy has used comedy to communicate the message that the app makes ordering your repeat medicine easy, giving customers “One less thing to worry about”.

Managing repeat prescriptions can be stressful. At a time when people have enough worries to deal with, Echo makes sure that managing repeat prescriptions isn’t one. Ekstasy have created characters Barbara and Noah. A mid fifties couple who love each other, Barbara is a worrier about her medication, Noah is an endearing trouble-maker and cause of Barbara’s worries. Echo takes away the worry of managing repeat medication but can’t help Barbara with Noah, who continues to remain …

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The Easiest Way to Get More SEO Traffic [Video]

What if there was a easier way to get SEO traffic to your website than writing thousands and thousands of articles? Today I'm going to break down the easiest way to get SEO traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________As you can see on my screen here, I'm logged into my Google Search Console. And I want to show you something really interesting. If I click the NEW button so I can filter more, I can go to Search appearance, then click on Videos. This is going to show me how much traffic I'm getting from things like videos, right, because I filtered down.So over the years, I figure that, hey, I need to stop producing just content to get quote-unquote traffic. I need to get more relevant traffic because I don't really help people with Instagram marketing from a business standpoint, but my ad agency NP Digital does help with things like SEO tools or growth hacking. So we started focusing on videos that don't just bring traffic, but bring quote-unquote our ideal customer. Nonetheless, as you can see here, I've gotten quite a bit of clicks from Google just from video SEO. And I also have Ubersuggest, so that helps with that. "How to Track and Improve Your Rankings." Again, doesn't have the volume that, let's say, Instagram followers has, but it can bring the ideal customers. That can help me generate more sales and more revenue for my ad agency. But the key is I don't just publish my content on YouTube. I'm also publishing it on my own website, and it's driving a lot of traffic. I have content on WordPress, daily SEO tasks. I even have reels that I've been testing on YouTube, or shorts as they would call it on YouTube. Instagram's more reels. And I just produce tons of video content each and every single week. And I don't really do much to optimize it, right? I'm using all the code. I'm just making sure how's my site, how's all the schema markup, stuff like that. Lets Google know what type of content I'm using. But the point I'm trying to make is just go and create video content and publish it on your blog. It's not that competitive. You can rank for a lot of stuff because what Google's doing is they're including it in the results, so not only do you have a chance of ranking for text, but, hey, there's not as many people creating videos, so it's not as competitive. And what I would recommend that you do is do your keyword research. So if you go to app.neilpatel.com, and you're just like, "All right, I'm in the digital marketing space." So you can go load up the Ubersuggest tool, which you can find at app.neilpatel.com, and you can type in keywords related to anything. So I can type in digital marketing. And once you type in keywords like this, you'll see the search volume. Don't worry about the SEO difficulty or the CPC. Typically, though, the higher the CPC, the more lucrative that term is going to be. And go create content all these popular terms. You can even create a video on digital marketing agency, digital marketing jobs, digital marketing company. So in essence, what you want to do is you want to view all the keyword ideas, continually find more and more keywords that have good volume and high CPC. So digital marketing agency, way higher CPC than a lot of the other keywords here, which is great.And once you find the keywords that you like, you can just keep track of 'em. So I would add agency, company, digital marketing company, let's see, services, strategy, courses. I would add those to a list. So in Ubersuggest, you can add it to a list. And I can create a list. Let's go create a new one. So I can create one on YouTube video ideas. I click plus. And now those keywords are going to be added to this keyword list than I can get in the left-hand navigation side. So then I can keep track of all the keywords that I need to go and create a YouTube video on. And if you just leverage this simple strategy over time, you can keep getting more and more traffic. So it's not just about going after volume. You want to go after volume with high CPCs that are related to your business. And don't forget the related to your business part because if you do that, then you'll get the views of the right audience and convert them into customers. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/IHl9xb9VmJw#SEO #ContentMarketing #DigitalMarketing

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How to Create JSP Page in eclipse | JSP Tutorial | Java Tutoial | Edureka [Video]

( Java Training - )JavaServer Pages (JSP) is a server-side programming technology that enables the creation of dynamic, platform-independent method for building Web-based applications. JSP have access to the entire family of Java APIs, including the JDBC API to access enterprise databases.Here are the topics discussed in the

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Doug Barra Doug Barra Blog June 11, 2021 11 June 2021 June 10, 2021 10 What is an Avatar & Why Your Marketing Needs OneActionCOACH Team Sage

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Video of Internationalising European higher education in the digital age How the reach of digital platforms and alumni influence can help European universities attract students from across the world The shift to predominantly online student recruitment models presents an opportunity for European higher education institutions to reach wider markets. At a Europe Universities