Online grocery shoppers are looking for convenience, choosing curbside pickup over in-store collection.
By the Numbers
Research from the latest edition of PYMNTS’ monthly ConnectedEconomy™ study, the “ConnectedEconomy™ Monthly Report: The Gender Divide Edition,” which drew from a survey of more than 2,600 U.S. consumers in October, found that 45% of men and 36% of women buy groceries online for curbside pickup. In contrast, just 43% and 30%, respectively, place buy online, pickup in store (BOPIS) digital grocery orders.
The Data in Action
Noting this preference for curbside pickup, grocers have been looking to widen their curbside selections. Retail giant Target, for one, has been transforming its physical spaces to accommodate the channel, adding alcoholic beverages to its eCommerce options. Most recently, it has even made Starbucks items available for curbside pickup with the rest of shoppers’ purchase.