Video is taking over as the #1 consumed form of content. When done right the way, dental marketing videos will bring greater responses than any other content type. In this blog post, we will cover why your dental practice needs dental video marketing, what kind of videos you should be creating, and where you should share those videos.
Effective video marketing doesn’t require fancy equipment and professional editing. There are plenty of editing tools right on Instagram that will help you make awesome short-form videos for your social media pages.
Why should your practice focus on video marketing?
Let’s talk about stats.
Video content is the primary lead-generation tool for marketers, outweighing blogs, infographics, and even ebooks. People are consuming video content more than any other type of content online. Surveys taken among the country’s top marketers show the same trend. In 2016, around 61% of marketers utilized video whereas 86% use video marketing now.
Video consumption on mobile devices rises 100% …