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Ecommerce Platforms Support CBD, but Merchants Want More [Video]

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Shopify

Ever since the Agriculture Improvement Act of 2018 passed in late December, merchants have been counting down the days until ecommerce platforms and payment providers made it easier to sell, fulfill and operate a CBD business.

Over the past few months, BigCommerce, Shopify and Square started rolling out capabilities, both on their platforms and in payment processing, to make it easier for their merchants to freely sell cannabidiol (CBD) across their platforms. Now, with some of those biggest hurdles removed—such as unstandardized rules in running an online store or merchants being able to use only high-risk processors to help with payments—CBD merchants are starting to operate as normal businesses.

While some of these brands want extra help from ecommerce platforms and in using marketing tools available on Facebook and Google, it’s a critical time for them. Now that CBD is a bit more democratized, it’s an opportune time for anyone to get in, grow and scale a business while there’s no clear industry leader …

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