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Ecommerce

eCommerce on Fire Episode 21 πŸ›’πŸ”₯πŸ€‘ Conversational Marketing with Blake Imperl, Head of Growth @ Tone [Video]

eCommerce on Fire Episode 21 πŸ›’πŸ”₯πŸ€‘ Conversational Marketing with Blake Imperl, Head of Growth @ Tone

Blake Imperl is the head of growth at Tone, a conversational SMS platform that was recently acquired by Attentive.

In this episode, Blake draws on his experience both in the SaaS space and previously as head of retention for an agency where he was responsible for developing lifecycle marketing strategies focused on retention for D2C Shopify brands.

He shares:

– How to adopt a conversational marketing approach into your strategy

– The best ways to use SMS marketing for D2C brands

– Touchpoints in the customer journey where a conversational approach can be most effective

Learn more about Tone here: https://tonemessaging.com/

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Ecommerce

Prepare and Ecommerce Business for Sale [Video]

You've worked hard to build a successful ecommerce business, but you are ready to move on to your next adventure. So how do you do it? How do you value your business? What sort of information will you need to provide to potential buyers?These are just the sorts of questions CommerceCo by Practical Ecommerce members can ask when Mark Daoust of Quiet Light Brokerage will discuss when he joins us for this live interview.---Since founding Quiet Light Brokerage in 2007, Mark has personally helped dozens of small business owners and entrepreneurs and has also expanded Quiet Light to the team it has today. In building out a team of advisors to help other small business owners, Mark has always emphasized the importance of honesty, working in the client’s best interest (even if that means not working in his own best interest), and thorough preparation of all listings before they are brought to market.