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Ecommerce

Ecommerce Insights from China’s Pinduoduo [Video]

At the end of 2020, the five-year-old Chinese shopping app Pinduoduo had 788.4 million users and more than $9 billion in annual revenue. Pinduoduo’s incredible growth may provide some insights into the future of ecommerce.

“When Pinduoduo launched in 2015, there was little room for a new commerce platform in China. Two major ecommerce platforms, JD and Alibaba sub-brands Taobao-TMall, dominated online commerce in China, much like Amazon dominates in the U.S. During that same year, JD and Taobao generated a combined $433 billion of gross merchandise value. And yet, five years later, Pinduoduo is defying expectations,” wrote Anu Hariharan and Nic Dardenne for start-up accelerator Y Combinator.

Pinduoduo now has more active users than Alibaba’s brands, although less revenue.

Change with Customers

Rather than competing directly with what Pinduoduohas described as “search-based” ecommerce sites, the company took a more social approach focused on customer behavior and the trend in China toward a consumer-to-manufacturer …

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Categories
Ecommerce

Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021 [Video]

Looking to boost your ecommerce and affiliate site’s search visibility in 2021? Start building links to your category, product and affiliate review pages.Register now for the next sponsored Search Engine Journal webinar. Kevin Rowe, Founder of PureLinq, reveals the fundamentals of link building for ecommerce and affiliate sites in 2021. In this presentation, you will learn:- How to properly vet site quality to maximize the impact of your link building efforts.- How to select ecommerce or affiliate pages for link building based on analysis.- Details on how to secure links to product category or review pages with the most effective link building strategy – unlinked brand mentions.Prospecting and securing critical category or commercial page links play a major role in driving rankings in competitive fields. Rowe, who has built link building campaigns for Fortune 500 companies, luxury hospitality brands, a large variety of affiliate sites, and ecommerce clients, shares tips to make the process less tedious and more efficient.