In a recent Google Ads Audit, we discovered that thousands – that’s right, thousands – of pounds of revenue was being attributed to discount code sites. In reality, what those sites were doing was stealing profit from sales that mostly would have happened without them. What’s worse, eCommerce stores are making this happen. It’s absolutely nuts.
In the latest instalment of our T-Time web series, Mark Tillison explains how to measure whether eCommerce discount code sites are delivering additional sales and revenue to your online store, or whether you’re just unnecessarily giving profit away.
Let’s begin with a disclaimer: we are not saying that third-party sites offering promo and voucher codes for eCommerce stores categorically do not work. There can be a case made for them, and there are some excellent sites out there which help businesses thrive and attract new customers through offering eCommerce discount codes.
What we are saying, however, is that it is imperative to check …