Making the payment process easier is one of the most effective ways to make customers more attracted to your online store ensuring success in eCommerce business. Here we are going to discuss a few smart ways to make the payment process easier for an online business that can help you to grab more customers’ attention.
According to various market-based research, the cart abandonment rate in eCommerce business is on an average 69.89%. Obviously, this is something to worry about!
No business owner likes the fact that online shoppers are coming to their website but abandoning the cart without making any purchase!
But why is this happening?
Obviously, there are always some visitors, who are “just browsing”, without any intention of actually buying something. But in most of the cases, these types of visitors leave the website or abandon it even before initiating the checkout flow!
So, you can simply segment out this “just browsing” type visitors. Now, when you pay attention to the …