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Online Marketing

Driving Towards Digital Change with Embedded Editors ONA Resources Center [Video]

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The Wall Street Journal has created a hub-and-spoke system to help drive towards great journalism. The Journal’s team of strategy editors are embedded with each coverage area but tightly connected with the newsroom’s centralized news strategy. In this session, they will discuss news projects the strategy editors have carried out in the last six months with our coverage editors and how the strategy editors are transforming practices on the ground level around SEO, tagging, visuals and story planning.


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Online Marketing

Turn Your Idea Into a Real Business [Video]

And I want to teach you a lot on how to grow your small business. Today I'm going to be talking about how to turn your idea into a real business. And what I'm going to be breaking down to you today is going to be based on all the stuff that I know that works that worked not just for me, but that's also work for our clients, and we have literally hundreds of clients in all different kinds of industries, whether it's D2C, B2B, whether it's B2C, it could be a realtor, accountant, it could be a mom and pop business, selling food or restaurants, or it could even be an enterprise company or a fortune 1000 company. RESOURCES & LINKS: ____________________________________________ Crazy Egg: https://www.crazyegg.com/ QuickSprout: https://www.quicksprout.com/ EverWebinar: https://home.everwebinar.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ https://neilpatel.com/training/ https://neilpatel.com/quiz/ ____________________________________________ So step one, turning an idea and to a product, right? The next thing I want to cover is turning an idea into a business. Number three, lead capture. Hack number four, or technically step number four, Facebook hacks. Now let's dive into some YouTube hacks. So number six, sales process. And then you get into strategic plan. Number eight, neilpatel.com. I get a lot of traffic. You can see the stats here. And the reason I get traffic is because I created a lot of educational based content. Nine, training content. I love this one. I have a lot of training content, neilpatel.com, neilpatel.com/training. And number 10, I want you to think longterm. It's all about the long game. Look, last year and a half we had stuff like COVID and stuff, some ups and downs, but I play the long game. I don't really worry about what's going to happen in a year. I look at what's going to happen in the long run. Sometimes things don't go the way I want. Sometimes things go great, but it really is all about playing the long game. And when I do that, I built up a lot of traffic, built up a lot of demand. Nothing great is built overnight. There is no fly by night successes because those fly by night successes usually go down just as quick as they came. So the key takeaways is you got to go and do something, play the long game in whatever you're executing on. Whether you pick the YouTube strategy or whether you pick, follow my a 100K challenge or any of that stuff, you got to just take action. If you don't take action, you're not going to do well. And when you're doing this, don't expect to get results right away. I know that's not what you want to hear, but that's the reality. Marketing takes time. So let's go over 10 steps to build a solid digital marketing strategy. Turn an idea into a product, then you want to turn an idea into a business, capture some leads, leverage the Facebook hacks, then do the YouTube stuff. Follow the sales process, on-going optimization and leverage my blog. A lot of the tactics I use and create your own content like that. Also create training content and then think long-term. So that's it. Thank you guys very much for your time. I hope your businesses are growing. Appreciate you joining the summit. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ On Instagram: https://instagram.com/neilpatel/ https://youtu.be/H_AUV7Iq2Ec #Sales #Entrepreneurship #Business

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Online Marketing

If you can't figure out how to create you're not going to be able to figure out how to grow, how to solve problems, how to deal with lawsuits, how to deal with taxes. There's all these other things that are involved in the business that most people don't talk about. But starting is the easiest part and if you can't figure that out on your own you're probably not cut out to be an entrepreneur because yes, you can get mentorship and help here and there but it's not always there and the help isn't there to always when you need it, right? RESOURCES & LINKS: ____________________________________________ How to (Actually) Start a Business And Go From $0 to $10,000 in 4 Weeks: https://youtu.be/bnBcNK2pAFo How to Start a Successful Blog and Make Money Online (Over $1,000 per Month): https://youtu.be/_9OpUvPoXoY ____________________________________________ And if you can't figure out things early on then you're not going to figure it out later on. Sure as you're bigger and you grow, yes you have other people to rely on cause you're making more money but that's not how it works at the beginning. Most people can do critical thinking which and more importantly, think outside the box. It's very natural for me but for most people it isn't, right? Cause like the problem with being an entrepreneurs is most people, a lot of them use logic or they read something and they just try to replicate whatever they read. The problem that you have is even if the answer you're given is very logical and you try to apply it to your business it doesn't always work because there's constraints. Sometimes you don't have enough time or money or resources, whatever it may be. So you have to think outside the box and if you're unable to think outside of the box, which gets into critical thinking, probably not going to do well. You're going to make mistakes as an entrepreneur you need to learn from them. So I don't care if you're Elon Musk or Mark Zuckerberg or Bill Gates the most successful entrepreneurs make mistakes. Now what separates the guys who are really successful versus the average entrepreneur that you see is the really successful ones learn from their mistakes and they avoid making the same one over and over again because if you avoid making the same one over and over again, eventually you'll do the right thing. The other thing that separates the really successful ones versus the average entrepreneur is the successful ones don't just learn from their own mistakes they learn from other people's mistakes as well. So they'll like buy books from, let's say the CEO of IBM who talks about his mistakes and what caused failure and how they succeed and they'll learn from them and, you know, make sure they avoid making the same mistakes that other people have made as well. And basically we went on to talk about how he fires people if they repeat the same mistake. But if they do a lot of them and not one stick several times he doesn't, nothing bad happens. But what's crazy is most people don't realize when they made a mistake. So they're unable to learn. So if I want to get a contract or a one-to-one deal like that's how I do. I figure out what are their problems? I outline it to them so that they can see you in a position of authority and realize that you were the actual person that realizes it in the first place, because they didn't know about it. Otherwise they would have solved it or at least be on their way. What would you say? Because if we go above we need marketing and branding to do the sales, right? So what would you do there? So from a marketing standpoint, I love content marketing because not only does it get you traffic but it builds a brand as well. When you create content like this podcasts, videos, whatever it may be, the more content that you create, the more education you do, more people start coming to your websites, the bigger the brand you build, the easier it is to also close deals as well. It all works in a vicious cycle. So for me, my big fault over the years is I've tried doing too many things at once and that trend has continued. It's a mistake that I've learned from slowly but not quick enough. And it comes with baggage and now I'm doing still too many things. I've cut off a lot of the things. I've hired people in place to run a lot of them but I'm still doing too many things. I'm good at handling stress naturally. I think that's also what makes me a decent entrepreneur and I'm dealing with it by hiring other key people who can just run those businesses. A lot of things that you have on the web. Thank you for having. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ On Instagram: https://instagram.com/neilpatel/ #FirstJob #NeilPatel #DigitalMarketing