Drive More Traffic to Your Store Using Structured Data with Ilana Davis [Video]

Ilana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results. In This Conversation We Discuss: [00:00] Intro [01:59] Pros and cons of consulting vs app development [03:26] Using structured data to produce rich results [04:25] Themes have structured data but are incomplete [05:30] Is JSON-LD updated with Google’s algorithms? [06:18] The full process of structured data [07:41] Structured data is like a cheat sheet [08:50] Does structured data affect Merchant Center? [10:25] Google search enhancements to benefit from JSON-LD [11:15] Rich results vs featured snippets [12:40] Does your Shopify store need to be technical? [14:07] Similar apps but not as updated [15:03] Connect with Ilana if you have questions [16:05] Where to find more info about the topic & JSON-LD Resources: Subscribe to …