Dmitry and Roofing Insights have found themselves entangled in another beef, this time with Joe Radcliff, a man our viewers learned a little bit about in one of our recent videos. The dispute is over door knocking vs digital marketing.
Radcliff recently went online to rant about his distaste for the SEO and social media model many roofing companies now employ. As a seasoned storm chaser, Radcliff despises investing money into building an online presence.
Good old-fashioned door-knocking.
Radcliff swears by the method, and during a recent profanity-laced diatribe on Facebook Live, Radcliff went in on companies who have taken the online approach.
If you’re a stormer, this is the message you need to hear: F*** SEO,
Radcliff demonstrably asserted, advising all roofers to ditch their phones and tablets and begin ringing doorbells.
As times have evolved, so too has business. Radcliff isn’t wrong when he says that door-knocking is a time-tested …