If you want people to hear you in a world full of noise, be brave and be authentic.
– Roya Zeitoune, content specialist for YouTube.
The first Social Media Festival hosted by the Guernsey Marketing Forum took place last week with staggering statistics, stories and examples of how social media has become a key part of modern society and enabling businesses to reach more people than ever before.
Hearing from industry experts from Facebook, YouTube, Snapchat and Twitter gave us a real insight into how the evolution of social media has impacted the digital world and connected billions of people, reaching past physical constraints and building communities through creativity and story-telling.
Social media is diverse and interesting, allowing people to learn about the world through video content on YouTube, purchase the trainers worn by Michael Jordan through Snapchat, allowing friends and family to know you’re safe through Facebook’s safety check feature and buying a stranger a book through Twitter while also sharing humour with your followers.
I’ve watched …