International Day of Charity (September 5th) marks the two-year anniversary since the Royal Australian Mint released the world’s first Donation Dollar: a one-dollar coin designed to be donated. To encourage Australians to continue to give what they can, the Mint has again partnered with Saatchi & Saatchi Australia to launch a national awareness campaign.
The ongoing goal is to continue circulating Donation Dollars until 25 million are released, including an additional 5m to be released this year.
The campaign aims to remind people to look out for Donations Dollars in their everyday – from car’s centre consoles to savings jars and supermarket change – the powerful dollar coin could fall into your hands at any moment.
Celebrating the impact the Donation Dollar has had to date, while looking ahead to what can be achieved, the campaign is set to run across broadcast television, press, OOH, radio, digital and earned media, the latter being facilitated by Publicis Groupe’s, Herd MSL.
Saatchi & Saatchi Creative …