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Do You Really Need High Domain Authority Links? [Video]

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Do You Really Need High Domain Authority Links?

I might add agency, Neil Patel, digital. We constantly get clients telling us I need a lot of high domain authority links. People are asking for this left and right. And everyone believes that you need that to rank at the top of Google and those are the only kinds of links you need. Today I’m going to break down if you really need high domain authority links to rank.Now, if you’re probably wondering, the short answer is yes, high domain authority links do help with rankings but do you really need all your links to be high domain authority? And I’m going to break down how you can get that answer.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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It’s not a simple yes or no, because it’s going to vary per term that you’re trying to rank for. Now, generally speaking, the better the authority of links or sites linking to you.

So let’s first break down a keyword that you may want to rank for. I want you to do is Google for the term that you want to rank for and pull up, the first five or 10 pages that are ranking really high up.

Now, keep in mind a lot of the sites that rank may have high domain authority and that can skew the results. But in generally speaking, I want you to pull up all the results that are ranking organically on page one take them to Uber suggests and put in the URL and you just go to Neil patel.com/uber suggest.

And that’s it. As you can see domain authority, 58 735 links referring domains. This page right here has 124 links from a domain authority of one to 20, 72 links from 21 to 40, 19 links from 41 to 60, 14 links from 61 to 80 and only five domains that are Lincolnton with 81 to a hundred.

So as you can see here, majority of the links and this is for the first results of the ranking at the top majority of links, based on this pie graph it doesn’t even look like, you know, less than 15%. What’s the total links? So 234. So this is 14. This is five less than 10% of the links actually have a high domain authority linking to this URL.

So now let’s go to the next result. Petco, let’s block that. And I’m going to go back to Uber suggest again you want to look at URL, click the search button type it in 2,587 backlinks, similar only eight domains from 81 to 100, 9 from 61 to 80.

So very little so you’re talking about eight plus nine 17. So when I do the rough math 17 divided by let’s move this two, five, eight, seven and you’re looking at less than 1% of their links have a high domain authority for this Petco URL.

Now let me go to Amazon now, again, I know Petco, Amazon some of them have high domain authority. And as you can see with the Amazon URL they have a high domain authority, 166 backlinks 73 referring domains.

Let’s see, only one link has an 81 to a hundred domain authority. The rest are 21 to 40 and a one through 20. But again, Amazon has a high overall authority. Here’s Purina. Let’s look that up in Uber suggest domain authority, 68 160 174 referring domains.

As you can see one domain, 81 to 102 domain, 61 to 80. So that’s three links out of 174. That’s pretty much, you know, around one to 2%. So that’s a really low number, right? So when you think about it when you’re looking at somewhere like Purina they don’t have a lot of rich domain authority backlinks.

So in general, if you’re worrying or thinking like I need a lot of rich domain authority links to rank, the biggest trend that you saw with most of these pages that are ranking on page one, majority of their links have low domain authority.

Don’t obsess about domain authority, even though a lot of tools like Moz and us and ATRA and SEM rush. We have our own metrics of domain authority.

Google doesn’t use domain authority. It’s just an indicator to show you that, Hey this site has more authority links from it are better but it doesn’t mean that you need tons of high domain authority links to rank.

And there’s a lot of cases especially when you get into longer tail terms and dog food I would say is a head term and is competitive. But there’s a lot of terms out there that are less competitive than terms like dog food.

So don’t obsess about the domain authority, focus on the sites linking to you and their relevancy over anything else. And when you’re working on your link building, just go out there and get as many good natural links as possible.

Create a good product, create good content and that’s how you’re going to win. Instead of obsessing on your domain authority.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

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The Easiest Way to Get More SEO Traffic [Video]

What if there was a easier way to get SEO traffic to your website than writing thousands and thousands of articles? Today I'm going to break down the easiest way to get SEO traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________As you can see on my screen here, I'm logged into my Google Search Console. And I want to show you something really interesting. If I click the NEW button so I can filter more, I can go to Search appearance, then click on Videos. This is going to show me how much traffic I'm getting from things like videos, right, because I filtered down.So over the years, I figure that, hey, I need to stop producing just content to get quote-unquote traffic. I need to get more relevant traffic because I don't really help people with Instagram marketing from a business standpoint, but my ad agency NP Digital does help with things like SEO tools or growth hacking. So we started focusing on videos that don't just bring traffic, but bring quote-unquote our ideal customer. Nonetheless, as you can see here, I've gotten quite a bit of clicks from Google just from video SEO. And I also have Ubersuggest, so that helps with that. "How to Track and Improve Your Rankings." Again, doesn't have the volume that, let's say, Instagram followers has, but it can bring the ideal customers. That can help me generate more sales and more revenue for my ad agency. But the key is I don't just publish my content on YouTube. I'm also publishing it on my own website, and it's driving a lot of traffic. I have content on WordPress, daily SEO tasks. I even have reels that I've been testing on YouTube, or shorts as they would call it on YouTube. Instagram's more reels. And I just produce tons of video content each and every single week. And I don't really do much to optimize it, right? I'm using all the code. I'm just making sure how's my site, how's all the schema markup, stuff like that. Lets Google know what type of content I'm using. But the point I'm trying to make is just go and create video content and publish it on your blog. It's not that competitive. You can rank for a lot of stuff because what Google's doing is they're including it in the results, so not only do you have a chance of ranking for text, but, hey, there's not as many people creating videos, so it's not as competitive. And what I would recommend that you do is do your keyword research. So if you go to app.neilpatel.com, and you're just like, "All right, I'm in the digital marketing space." So you can go load up the Ubersuggest tool, which you can find at app.neilpatel.com, and you can type in keywords related to anything. So I can type in digital marketing. And once you type in keywords like this, you'll see the search volume. Don't worry about the SEO difficulty or the CPC. Typically, though, the higher the CPC, the more lucrative that term is going to be. And go create content all these popular terms. You can even create a video on digital marketing agency, digital marketing jobs, digital marketing company. So in essence, what you want to do is you want to view all the keyword ideas, continually find more and more keywords that have good volume and high CPC. So digital marketing agency, way higher CPC than a lot of the other keywords here, which is great.And once you find the keywords that you like, you can just keep track of 'em. So I would add agency, company, digital marketing company, let's see, services, strategy, courses. I would add those to a list. So in Ubersuggest, you can add it to a list. And I can create a list. Let's go create a new one. So I can create one on YouTube video ideas. I click plus. And now those keywords are going to be added to this keyword list than I can get in the left-hand navigation side. So then I can keep track of all the keywords that I need to go and create a YouTube video on. And if you just leverage this simple strategy over time, you can keep getting more and more traffic. So it's not just about going after volume. You want to go after volume with high CPCs that are related to your business. And don't forget the related to your business part because if you do that, then you'll get the views of the right audience and convert them into customers. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/IHl9xb9VmJw#SEO #ContentMarketing #DigitalMarketing

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