A common question from many of our PRO customers:
“Do you know how many users are viewing out of stock products (or variants) on the site?”
The follow up is usually around conversion rate:
“Did they still convert during that session or are they exiting?“
Levaring Elevar’s data layer…
+ one custom GA event tag
+ updating your existing product detail view tag
You can start tracking your own inventory performance to answer both questions!
How To Measure Conversion Rate for Out of Stock Views
This report will show you the conversion rate for users who view a product (or variant) that is out of stock during their session.
To create this report: