How Often Do You Log Into Google Ads?
The bottom line is – whether or not you decide to hire a Google Ads manager, SOMEONE HAS TO DO IT. Some of my clients say they barely log into their account every quarter. Some say they haven’t checked it in six months. This isn’t enough to maximize results, especially with new accounts.
For new client accounts I manage, I set a calendar and check their account every five days for the first month and then I’m at least checking in on the account monthly after that.
If you are logging in less than once a month, I would strongly suggest you have someone manage your account so it is checked more often. You may choose to do this internally by assigning someone at your company or overseeing it yourself as a business owner.
Are You Making Common Google Ads Mistakes?
Mismanaging your account costs you real money, and paying someone to manage your account could save you more than …