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Digital Marketing

Do Brands’ Social Boycotts Really Make an Impact? [Video]

The ‘Stop Hate for Profit’ boycott of Facebook this summer picked up a lot of attention in the mainstream media, as well as the trade press, but some remain sceptical about how effective these sorts of boycotts are. Despite many big brands pausing Facebook campaigns during July, Facebook said in its Q2 earnings call that revenues over the first three weeks of the month were up ten percent year-on-year.

But Harriet Kingaby, co-chair of the Conscious Advertising Network and Amy Williams, founder and CEO of Good-Loop, agree that these boycotts are effective even if they’re not enough the halt the likes of Facebook’s rampant revenue growth. In the panel, Kingaby and Williams discuss the practical steps brands and agencies can take to take control of their media spend, and push for real change around issues like hate speech and misleading content from social platforms. Filmed at New Video Frontiers 2020.

 

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Digital Marketing

Empathetic Marketing with Guest Janet Mesh 12/02 by Women Entrepreneurs Extraordinaire [Video]

Join the Brain Lady as she talks with Janet Mesh, founder of Aimtel, on the intriguing topic of empathetic marketing. Janet has built her wildly successful online marketing agency by focusing on one key element: empathetic marketing. To market empathetically means to be your consumer; to put yourself as the marketer, in the bodies of your target audience to experience, think and feel how they would. Empathetic marketing is all about true connection. Make sure to check out Janet's complimentary gift for our listeners: https://www.aimtal.com/resources Connect with Janet and Aimtal: Online: https://www.aimtal.com Linkedin: https://www.linkedin.com/company/aimtal Twitter: https://twitter.com/aimtal_co Instagram: https://www.instagram.com/aimtal_co Facebook: https://www.facebook.com/aimtalco Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs Extraordinaire show? Reach out to our group liaison Kelli Cooper at Kelli@WomenEntrepreneursExtraordinaire.com to apply. Or are you an expert in your field and would like to be one of our Expert Member Resources? Then reach out to Julie Anderson for more information at Info@WomenEntrepreneursExtraordinaire.com Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: https://www.facebook.com/womenentrepreneursextraordinaire Group: https://www.facebook.com/groups/179750735473364