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Ecommerce

Do AR Product Previews Actually Lead to Purchases [New Research]

Cheap and easy Video Content Marketing

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them.

But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase?

This question has been asked by companies like Amazon, Warby Parker, and IKEA which have embraced AR product reviews. With these previews, ecommerce visitors can see an item of clothing on a photo of their body, preview what furniture will look like in their bedroom, and even size themselves to ensure they're buying a product with the best fit.

But is this virtual experience really as effective as a traditional store or fitting room at getting people to buy?

Unlock tips, systems & recommended resources to stay ahead of the tech curve.

Skeptics might say no. With AR being costly to implement and product viewings only requiring a physical store location, many marketers think that this technology isn't worth the fuss.

However, as the world grows …

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Ecommerce

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Were already halfway through October, yes, let that sink in and only days away from Mirzapur 2s release on Amazon Prime Video, let that sink in too and still homebound. But, hey, at least regular, new OTT programming has made sitting at home worth our while, which brings us to the show of []

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Ecommerce

Old Navy and Athleta Save Gap, Again [Video]

Gap has managed to almost double its e-commerce revenue. What hasnt changed is the lagging performance at its namesake brand and Banana Republic.

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Ecommerce

ANN ARBOR - Former Detroit Lion Herman Moore is now an investor in Clitivated, a shoppable video platform booming with the explosion of eCommerce trigged by the Pandemic. Clicktivated seamlessly connects viewers to products and information in video as they watch. Creating an immersive, personalized and more impactful interactive video experience. Its tag line is See