On Valentine’s Day, Chevrolet will unveil its latest 2022 Bolt electric vehicles in a marketing campaign partnership with Walt Disney World. The announcement will include the unveiling of the 2022 Bolt hatchback and EUV.
Chevrolet and parent company General Motors have long been sponsors at Walt Disney World. GM has sponsored the transportation pavilion since Epcot’s opening in 1982. When World of Motion made way for Test Track, the sponsorship continued. Then when Test Track saw a major overhaul, GM replaced the companywide branding with that of Chevrolet.
The marketing campaign between the two is similar to one Honda already has for its Odyssey. That campaign focused on the Disneyland resort where Honda sponsors the Autopia go-kart attraction. The teaser marketing for the Bolt is similar to that of the Honda Odyssey, with plenty of references to pixie dust, Disney magic, and families united by their love of Disney.
But Disney’s relationship …