Categories
Online Marketing

‘Dismayed’ advertising and food groups blast new UK rules on junk food ads [Video]

Watch/Read More

'Dismayed' advertising and food industry groups today blasted new rules making junk food adverts subject to heavier online restrictions and a 9pm TV watershed from 2023, branding them 'headline-chasing policies'.

Fast food and confectionery giants in Britain will be banned from advertising products high in fat, sugar and salt (HFSS) online, although there will be exemptions for small businesses with 249 employees or fewer.

And the new restrictions – which some Conservatives are billing as an unwelcome intervention by the 'nanny state' – will stop short of the total ban which was proposed last year, part of Boris Johnson's efforts to tackle obesity, as brand-only advertising online and on TV will be allowed to continue.

Biscuits, cakes, chocolate bars, ready meals and other products high in sugar, salt or fat will be hit by the ban, although other high calorie non-junk foods such as avocado, honey, olive oil and Marmite will be exempt.

But the Institute of Practitioners in …

Categories
Online Marketing

Justin - Selling Your Home [Video]

Over 90% of home buyers start their home search online. This making online marketing the key focus of my marketing. All the photos, virtual tour, videos, etc I use go through a editing process to ensure your home looks its best and can capture and hold someones attention. People scroll online so quickly that it is important to have eye catching media.

Categories
Online Marketing

From the Jolly Green Giant and Ronald McDonald, to Mr. Clean, Tony the Tiger, Colonel Sanders and the Energizer Bunny, advertising history is full of iconic brand mascots who have won the hearts of consumers, transcended the screen and in some cases become brands in their own right. But in recent years, few truly memorable new faces have joined their ranks.