'Dismayed' advertising and food industry groups today blasted new rules making junk food adverts subject to heavier online restrictions and a 9pm TV watershed from 2023, branding them 'headline-chasing policies'.
Fast food and confectionery giants in Britain will be banned from advertising products high in fat, sugar and salt (HFSS) online, although there will be exemptions for small businesses with 249 employees or fewer.
And the new restrictions – which some Conservatives are billing as an unwelcome intervention by the 'nanny state' – will stop short of the total ban which was proposed last year, part of Boris Johnson's efforts to tackle obesity, as brand-only advertising online and on TV will be allowed to continue.
Biscuits, cakes, chocolate bars, ready meals and other products high in sugar, salt or fat will be hit by the ban, although other high calorie non-junk foods such as avocado, honey, olive oil and Marmite will be exempt.
But the Institute of Practitioners in …