EXCLUSIVE: Discovery Channel is launching new business format I Quit, with a slew of entrepreneurs risking it by giving up their jobs to follow their passions.
However, the business model behind the show, which launches Tuesday August 18, may be the real point of interest for producers.
The show comes from Shopify Studios, the television production and financing arm of the global online commerce service, and Wheelhouse Entertainment’s Spoke Studios. It was financed and produced by these companies before being picked up by the factual broadcaster, which unusually has just taken U.S. rights rather than full global rights to the format.
I Quitfollows six sets of hopeful entrepreneurs as they leave their steady incomes and retirement plans behind, going all in on their dreams of launching their own businesses. Along the way, they will be mentored by three successful business leaders – Harley Finkelstein, COO of Shopify, Debbie …