1. Social network specific tutorials (Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, Pinterest, Google+)
You will learn the new trends and features within each of the core social networks and be comfortable in developing mini-social media strategies for your organisation. On completion of the social network specific modules you will understand their current and core features and how best to leverage them for success.
2. Social advertising
Become a skilled Facebook, Twitter, YouTube and LinkedIn advertiser in this module. On completion of the social network specific advertising modules you will understand how to launch a social advertising campaign and measure results.
Search engine optimisation needn’t be scary at all. In this bonus module I provide a tutorial video on how to use an SEO tool and also how to undertake keyword research. I also share key tips on off-page and on-page SEO. On completion of this module you will know how to optimise your landing page and define long-tail keywords.
4. Email …