Digital Marketing

Digital strategies for individual agents [Video]

While we can categorise our digital marketing work, we’re ever-conscious that each real estate agent we work with is individual and needs tailored solutions.

As you read through the two case studies that follow, you’ll notice how we tailored each ladies brand, copy style and ghost-written content to showcase their individual personalities and sales strengths.

There is an art to creating a personal brand and leveraging digital and social media to garner your stellar sales reputation locally. Read on to learn how a professional and highly reputable real estate brand is created.


Karen Page, Individual Agent

Karen Page, a mother of four teenage daughters, lives and works in the Pennant Hills area as a real estate agent under the Ray White banner. Previously a Human Resources professional, Karen switched to real estate as a new career challenge, and today works under two co-principals as a sole agent. Originally from rural Australia, Karen possesses a …

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Digital Marketing

New Google Easter Egg Will Get You Dancing [Video]

Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving. Searching for “Cha-Cha Slide” will now bring up a knowledge panel with a sparkling microphone icon. Unless you're ready to dance, please do not search for [cha cha slide] and click on the […]