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Digital Marketing

Digital Marketing vs. Copywriting: The 17 Terms You Need To Know [Video]

Digital Marketing vs. Copywriting: The 17 Terms You Need To Know

Digital Marketing Funnel EXPLAINED
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Have you ever wondered about the difference between digital marketing and copywriting? 

Well, it turns out that the answer is painfully simple – but often overlooked. 
⁠⁠
Because the truth is, that In order to be a successful and highly-paid copywriter you HAVE to know and understand the basics of marketing (because it’s literally the foundation of what good copy is crafted around)⁠…⁠
⁠⁠
ALL of the world’s best copywriters ARE marketers. ⁠⁠

This is why good copywriters are able to CHARGE what they charge. Because they do customer analysis, market research, strategy & positioning, conceptualizing killer hooks AND designing campaigns… all before a single word gets written!

But in order to be that highly-paid copywriter/marketer hybrid unicorn, you gotta get your lingo dialed-in first. 

The marketing world is FULL of jargon, terms and TLA’s – three-letter acronyms – meticulously designed to confuse the hell outta you. 

So in today’s video, I’m going to define 17 marketing terms that you’ll hear all of the time in your copywriting business and on calls with clients.

Grab my Copy Posse Glossary here: https://www.alexcattoni.com/glossary

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Digital Marketing

6. Skill Ideation & Prototyping [Video]

Learn how to brainstorm ideas with your team in Canva and bring your ideas to life by building prototypes in Canva. Subscribe to our channel to be notified when we upload new videos like this one: https://bit.ly/YTCanvaDirectSub WHAT YOU'LL LEARN How to brainstorm ideas with your team in Canva How to find good brainstorm templates in Canva How to collaborate with your team in Canva Ideation techniques to try with your team How to highlight, sort and group the best ideas in your template How to create a prototype to show ideas to your client _______________ CANVA GRAPHIC DESIGN COURSE This video is part of our Graphic Design Course. The course is made out of Theory lessons and Skill ones, where we take you to the Canva Editor to design! This video is part of Unit 02, make sure you watch the rest of the course: Unit 01 | Seeing like a designer: https://bit.ly/3ivZCsf Unit 02 | Thinking like a designer: https://bit.ly/2YOxfi9 _______________ IN THE MOOD FOR MORE VIDEOS LIKE THIS ONE? Discover short Canva Tips & Tricks: https://bit.ly/3BekZFu Check out our Canva step-by-step tutorials for freelancers and small businesses: https://bit.ly/3i6rUu3 Learn from our brand ambassadors, the Canva Certified Creatives (CCCs): https://bit.ly/2Q3cabW Try our "Canva for Beginners" Free Course: https://bit.ly/37KAvvT #Canva #Beginner #GraphicDesign

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Digital Marketing

8. Production & Launch | Skills [Video]

Weve come up with a great idea, created a prototype and refined it. The client is happy, its time for a handover. This video explores how to use Canva to organize and export your files. Subscribe to our channel to be notified when we upload new videos like this one: https://bit.ly/YTCanvaDirectSub WHAT YOU'LL LEARN How to organising your work in Canva with folders Best formats to download your files from Canva Differences between Free and Pro Canva accounts for downloading files How to download your files for professional printing _______________ CANVA GRAPHIC DESIGN COURSE This video is part of our Graphic Design Course. The course is made out of Theory lessons and Skill ones, where we take you to the Canva Editor to design! This video is part of Unit 02, make sure you watch the rest of the course: Unit 01 | Seeing like a designer: https://bit.ly/3ivZCsf Unit 02 | Thinking like a designer: https://bit.ly/2YOxfi9 _______________ IN THE MOOD FOR MORE VIDEOS LIKE THIS ONE? Discover short Canva Tips & Tricks: https://bit.ly/3BekZFu Check out our Canva step-by-step tutorials for freelancers and small businesses: https://bit.ly/3i6rUu3 Learn from our brand ambassadors, the Canva Certified Creatives (CCCs): https://bit.ly/2Q3cabW Try our "Canva for Beginners" Free Course: https://bit.ly/37KAvvT #Canva #Beginner #GraphicDesign

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Digital Marketing

Learn how to ideate and prototype solutions for your clients.Once you know the problem then you can start throwing your ideas around, getting down as many as you can. Prototyping will then help you test which ones are working, enabling you to refine as you gather more data. We'll look at ideation techniques and how to test your solution. 🔔 Subscribe to our channel to be notified when we upload new videos like this one: https://bit.ly/YTCanvaDirectSub💡 WHAT YOU'LL LEARN What is ideation What are some popular Brainstorming techniques How to use Sketching to generate ideas How to challenge, sort and choose ideas during a brainstorming What are Prototypes and how to use them Why testing your ideas with prototypes is important_______________✏️ CANVA GRAPHIC DESIGN COURSEThis video is part of our Graphic Design Course. The course is made out of Theory lessons and Skill ones, where we take you to the Canva Editor to design! This video is part of Unit 02, make sure you watch the rest of the course:Unit 01 | Seeing like a designer: https://bit.ly/3ivZCsfUnit 02 | Thinking like a designer: https://bit.ly/2YOxfi9_______________😎 IN THE MOOD FOR MORE VIDEOS LIKE THIS ONE? Discover short Canva Tips & Tricks:https://bit.ly/3BekZFu Check out our Canva step-by-step tutorials for freelancers and small businesses:https://bit.ly/3i6rUu3 Learn from our brand ambassadors, the Canva Certified Creatives (CCCs):https://bit.ly/2Q3cabW Try our "Canva for Beginners" Free Course:https://bit.ly/37KAvvT#Canva #Beginner #GraphicDesign