Every year, National Positions takes a look at all that’s happened surrounding digital marketing, ecommerce, and industry shifts to make our predictions as to where next year will take us.
Now, this year has obviously not been a normal year. This year all of the certainty about what we thought would happen and where we would be heading was shaken to its core—forcing us marketers to reassess what the future would hold.
This doesn’t mean that many of our predictions such as the importance of mobile website load speeds, local customers, and video content were incorrect, but rather, our new predictions needed to focus on what matters right now, not six to eight months from now.
Planning For 2021
Consumer behavior has (by necessity) shifted so quickly that businesses around the world have been forced to focus on factors like availability, convenience, and consumer safety. All this being said, in preparation for our …