Most education industry organizations use one of the following options, if not both, when producing marketing content in-house:
Subject matter experts: Whether you’re marketing education tech solutions or online graduate curricula, the people who know the most about these offerings are the experts who live and breathe them. By entrusting content writing to faculty members, school administrators, research and development leaders or other specialists, you’re tapping into a deep well of knowledge and expertise.
However, in many cases, your seasoned educators and researchers simply aren’t fluent in sales and marketing. They may be great writers, but chances are they don’t know how to optimize a blog to drive traffic or craft mobile-friendly landing pages prospective students can easily skim.
Your in-house experts are short on time and have a long list of other projects and priorities. Asking them to produce content that may not even perform well for your organization can be a …