Hi, this is Phil Aston from Genius Loci Media in the far West of Cornwall
Is your Facebook business Page a website?
No, it’s not a website. It’s a page on someone else’s online space, and you are at the mercy of whatever that organisation decides to do now or in the future. (Remember Google Plus?)
Do you remember when Facebook was really keen in wanting people to set up their own business page on the platform? You set up our Facebook Business Page and asked lots of people, contacts etc to like your page and then you posted content and everyone saw it. Basically you helped build Facebook’s business. Then as soon as it became successful, they then stopped everyone seeing your posts. (it is less than 2% now). So then they encouraged you to actually advertise to the people that already liked your page. So again, you were building their business.