Categories
Ecommerce

Digital-First Marketing Vital to Engaging Car Buyers: Nissans Allyson Witherspoon Beet.TV [Video]

Digital media consumption and online shopping are changing the way the automotive industry thinks about advertising. More consumers are seeking a car-buying experience that resembles the way they buy other products, making digital engagement more crucial.

“We’re finally at a place where we’re taking that digital-first approach,” Allyson Witherspoon, U.S. chief marketing officer of Nissan Motor Corp., said in this interview with Beet.TV. “We’ve been talking about it for years, and based on what we’ve seen and how consumers are shopping and consuming media, it’s here.”

Automotive marketers like Nissan are looking for publishers whose content is valuable to consumers and whose advertising formats provide an opportunity for more interaction.

“The days of banners and things like that — that needs to go, because more and more shopping is happening online,” Witherspoon said. “As advertisers, we need to have interesting and engaging formats in order to be able to communicate …

Watch/Read More
Categories
Ecommerce

Complete Internet Marketing Strategies For eCommerce Enthusiasts [Video]

Complete Training Courses to inspire all who wish to learn and grow.

Categories
Ecommerce

Adafruit Industries, Unique & fun DIY electronics and kits : 6secs - Tools Gift Certificates Arduino Cables Sensors LEDs Books Breakout Boards Power EL Wire/Tape/Panel Components & Parts LCDs & Displays Wearables Prototyping Raspberry Pi Wireless Young Engineers 3D printing NeoPixels Kits & Projects Robotics & CNC Accessories Cosplay/Costuming Halloween Reseller and School Packs Internet of Things - IoT Development Boards Batteries Gift Ideas Feather CircuitPython Circuit Playground Crickit - Creative Robotics Particle STEMMA Machine Learning micro:bit Add-ons & Accessories Bluetooth PPE Microchip ecommerce, open source, shop, online shopping

Categories
Ecommerce

Adafruit Industries, Unique & fun DIY electronics and kits : - Tools Gift Certificates Arduino Cables Sensors LEDs Books Breakout Boards Power EL Wire/Tape/Panel Components & Parts LCDs & Displays Wearables Prototyping Raspberry Pi Wireless Young Engineers 3D printing NeoPixels Kits & Projects Robotics & CNC Accessories Cosplay/Costuming Halloween Reseller and School Packs Internet of Things - IoT Development Boards Batteries Gift Ideas Feather CircuitPython Circuit Playground Crickit - Creative Robotics Particle STEMMA Machine Learning micro:bit Add-ons & Accessories Bluetooth PPE Microchip ecommerce, open source, shop, online shopping