Engineers, procurement managers, and MROs face many challenges in their jobs. Navigating a supplier’s website to find the information or support they need to make a purchase decision shouldn’t be one of them. These B2B buyers have become used to excellent digital experiences from the brands they engage within their personal lives, and they are bringing those exact expectations to the workplace as they evaluate potential suppliers for their companies.
To support the needs of B2B buyers and the changing buying behavior, manufacturing companies are investing in transforming their growth strategies and digital customer experiences — and they’re reaping the rewards. According to BCG, brands that create personalized experiences by integrating advanced digital technologies and data for customers saw revenue increase by 6% to 10%.
What Is A “Digital Customer Experience"
Digital customer experience refers to the total interactions a prospect has with your brand in the digital space. This includes visits to your website and …