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Digital Currency Asset Manager Hires Its First CMO [Video]

Grayscale Investments LLC, a digital currency asset manager, has named Deborah Bussière as its first chief marketing officer.

Grayscale, which offers over-the-counter funds focused on bitcoin and other digital currencies, had $53 billion in assets under management as of May 12, according to the company. Responsibility for marketing was previously shared internally, with external support from Vested LLC, its advertising and public relations agency of record.

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