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Digital 101 Webinar Series: Activating a Multichannel Strategy to Drive Direct Bookings [Video]

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Digital 101 Webinar Series: Activating a Multichannel Strategy to Drive Direct Bookings

October 9, 2020

You know that direct bookings are important for your business. They help you own the guest experience, manage the relationship, and allow you to build brand loyalty and upsell. But earning that direct booking is becoming increasingly difficult. There are over 500 touchpoints a customer can have before completing a booking, and sometimes more. The modern traveler searches across several devices and channels, and to get the brand awareness and earn the direct booking, you need to be where they are. 

Thus, the importance of a multichannel strategy. On average, Sojern customers that adopted three channels: display, Facebook, and SEM, saw their number of conversions double.

So, what do we mean by multichannel? 

Your traveler is constantly browsing online, checking Facebook and Instagram, completing Google searches, and using metasearch sites like Kayak or Google Hotel Ads to find the right place to book. 

While travelers are still …

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Digital Marketing

HOW INVOLVE ASIA "PAY PER CLICK" CAMPAIGN WORKS | AFFILIATE MARKETING TUTORIAL [Video]

Here is a tutorial how to search for "pay per click" campaign on Involve Asia. In this video, I'll also show how it works and how to look for advertisement that pays PPC. Involve Asia Sign Up Link: How Involve Asia Works (blog): Join our Facebook Group:#InvolveAsia #PayPerClick #Tutorial

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Digital Marketing

In this weeks Week in Review: Quibi shuts down just six months after launching, Google claims its seeing success from its sandbox experiments, and Snapchat sees growing revenues and user engagement. To receive an update on the industrys top stories every Friday, sign up to the weekly Video Round-Up.