Digital 101 Webinar Series: Activating a Multichannel Strategy to Drive Direct Bookings
October 9, 2020
You know that direct bookings are important for your business. They help you own the guest experience, manage the relationship, and allow you to build brand loyalty and upsell. But earning that direct booking is becoming increasingly difficult. There are over 500 touchpoints a customer can have before completing a booking, and sometimes more. The modern traveler searches across several devices and channels, and to get the brand awareness and earn the direct booking, you need to be where they are.
Thus, the importance of a multichannel strategy. On average, Sojern customers that adopted three channels: display, Facebook, and SEM, saw their number of conversions double.
So, what do we mean by multichannel?
Your traveler is constantly browsing online, checking Facebook and Instagram, completing Google searches, and using metasearch sites like Kayak or Google Hotel Ads to find the right place to book.
While travelers are still …