Dentsu’s John Lee, Global Chief Strategy Officer at its Merkle unit, is joining NBCU in the newly-created role of Chief Data Officer, sitting within the company’s Global Advertising & Partnerships division.
Late last year we spoke with Lee about publisher uses of “identifiers” in audience targeting. We have re-published that video and story with today’s news.
Our report from November:
Little by little, inventions and partnerships are working to heal a digital advertising world wounded by the erosion of third-party identity tracking.
In the latest, MediaMath’s Source buying DSP is integrating another identity solution, purporting to support the identification of consumers across devices on premium publishers’ sites, without cookies.
The solution is Merkury, the ID graph from Dentsu’s Merkle. In this video interview with Beet.TV, Merkle’s John Lee outlines the opportunity.
A recent Digiday survey found38% of publishers will not have a …