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Digital Marketing

Demand Generation Marketing Manager (Lifecycle) — Miro [Video]

Cheap and easy Video Content Marketing

Miro is the leading visual collaboration platform helping cross-functional teams of marketers, designers, product managers and engineers ideate, design-think, and collaborate to bring some of the world’s most innovative products on the planet to market, faster. Today we have over 5 million users globally and paying teams inside companies like Netflix, Twitter, Salesforce, Airbnb, PwC, Deloitte and many more. We’ve grown rapidly–and organically–and are making a critical hire to support our enterprise marketing strategy.

In this role, you will report to the Head of Enterprise Marketing and will develop and execute lifecycle marketing strategies designed to influence enterprise pipeline creation.

What you’ll do

  • Create a predictable and repeatable processes for nurturing and converting enterprise prospects/teams to opportunities 
  • Be responsible for user segmentation strategies and their corresponding email marketing, and in-app channel strategies
  • Build automation and reengagement campaigns at the different lifecycle stages of our Human Touch business
  • Operationalize and optimize all email-based communications …
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Categories
Digital Marketing

In this weeks Week in Review: Quibi shuts down just six months after launching, Google claims its seeing success from its sandbox experiments, and Snapchat sees growing revenues and user engagement. To receive an update on the industrys top stories every Friday, sign up to the weekly Video Round-Up.